Effective Business Communication

Effective business communication can be defined as a well-organized and schemed process of sharing business ideas, proposals, information, facts and/or reports within an organization or outside it to achieve a predetermined goal. In other words, it is the flow of messages within a business house among its employees and with its customers, clients, etc., ensuring its smooth running.

Why Do We Need It

Many of us have faced the situation where our families and friends applaud and encourage our ideas, but fail to sell them to corporate houses or professional organizations. They just don’t seem to be as enthusiastic and sure of it as us. It is just not enough to breed a brilliant business proposal in our minds, but to be able to express it in words or writing that would make people ponder over it and convince them to accept and buy it.

The Purpose
The purpose of an effective information transmission is summarized below.

  • To express one’s thoughts better so that it is well-conceived by others
  • To create a positive rapport among colleagues and seniors that imparts a good impression
  • To communicate better with subordinates which helps to motivate and guide them and extract maximum output
  • To maintain good relations with suppliers, vendors, financiers and other organizations, etc. that prove advantageous in future
  • To reach out to the customers effectively which in turn churns profit

The Types

Before we further get to enhancing one’s communication skills, it is important to understand its types which are as follows:

1. Internal Form of Communication
Communication within the organizational structure of a corporate company is called internal communication. It is a factor that cannot be compromised upon if you want to ensure a successful business.

Modes to achieve it
i) Print: Memos, in-house newsletters, fliers, magazines or leaflets can be used according to the business needs.
ii) Electronic: PowerPoint presentations, video conferences, telephone, fax, emails or even Internet messengers can be used for in-house communication.
iii) Personal Communication: Regular meetings, conferences, brainstorming sessions or even informal chats can be considered as effective communication tools at a workplace.

It can be further classified into three categories:

  • Upward Communication: It is defined as communication within the organization that flows from a lower hierarchy to the higher. Subordinates passing information to their senior is an example of upward communication.
  • Downward Communication: It is defined as communication that flows from the higher hierarchy to the lower. Seniors sharing information with their subordinates is an example of downward communication.
  • Horizontal Communication: Communication within peer groups or employees of the same rank/designation can be termed as horizontal communication.

2. External Form of Communication
Exchange of information with the people outside the organization can be termed as external form of communication. It involves transmission of messages to clients, investors, or any other organization, which is directly or indirectly related to the performance of your business.

Modes to achieve it

  • Advertising: Advertising is perhaps a very crucial mode of communication as far as the clients of the company are concerned. It could be in any form – prints, video or audio and are used effectively to communicate messages to the clients/customers. Advertising your products/services can help you to reassure your existing clients as well as give you a chance to attract new customers.
  • Official Website: Maintaining an official website has become mandatory for business houses which pass information on current happenings, history, contact details and other vital details to the general masses.
  • Press Release and Interviews: Mass media plays an important role in projecting a company’s image to the public. Business houses can make best use of mass media to make important announcements or share their business growth for increasing their popularity.

Some Skills/Techniques Required

For a business to run successfully and maintain its growth, it is important to emphasize on the way it communicates to its customers as well as within its organizational structure. Some of the skills required for an effective expression of business ideas are:

  1. Understanding the target audience: This is the first step towards communicating in a business environment where the information, mode and tone, language etc., of communicating varies with the people it has to be done with.
  2. Listening: It is important to understand that communication is a bidirectional process that not only requires one to talk but listen to the ideas, thoughts, queries of others which can generate inputs that enhance the business.
  3. Time management: In today’s world, time is the most precious thing which once lost cannot be retrieved; hence, we should respect others’ time and give and take useful information in an effective manner within the stipulated time.
  4. Preparation: One should understand the target audience and make sure that he/she is well prepared for a business or client meeting which imparts a positive impact on the listeners and they tend to take the speaker more seriously.
  5. Innovativeness: A person should try various new formats and innovative ways to communicate with their customers or subordinates to keep them enthusiastic and coming back for more.
  6. Effective research: Before an important meeting or presentation it is mandatory to check the facts, figures, statistics and other details to be talked about, and keep oneself updated about the current trends and reports.
  7. Responsiveness: It is important to be responsive to problems and complaints that your clients, customers and financiers face, and cater to their needs and issues effectively and on time.

Quick Tips

Here are few tips that would surely help you to communicate better in your professional setup.

  • Be well-informed about the venue and time of a business meeting and check for the schedule again before the main event.
  • Be confident while addressing the listeners, as for them to have faith in your ideas, you should have it too and present them without any doubts or confusion.
  • Be concise and precise while communicating as it ensures you are to-the-point and brief, because no one has the patience to read 100 lines of information which could have been dealt in just 30.
  • Avoid jargon as it hampers the flow of communication between people who are new or unaware of specific and typical business terms.
  • Be polite while facing questions and interruptions rather than responding with a rude or angry gesture which can put off people.
  • Make an eye contact with your listeners and make them feel comfortable while communicating with them, so they pay attention to you happily.
  • Use real life examples and personal experiences so that listeners can relate to your ideas and thoughts better.
  • When communicating in writing, make sure the matter written is free of errors like spellings, grammar, punctuation, etc., and is clear and easily readable.
  • And finally, keep it simple and professional, be it any form of communication so that the customers, clients, financiers, etc., feel that your services is worth their money and take you and your work seriously.

Feel free to share your good/bad experiences in a professional environment where good or poor expression of thoughts made the difference.

Tips on Buying Cheap Cell Phone Accessories

How to Buy Cheap Cell Phone Accessories? Since the accessories for mobile phones are of affordable rate yet great demand, they are manufactured in great quantity. Immediate after a great number of faceplates or leathe cases have been laid out and put into manufacturing, they are sold to wholesale cell phone accessories suppliers. Wholesalers, in turn, distribute thest wares to retailers who afterwards, sell them to the end users.All the concerned parties will make their own income.Why it is so and how is it possible? The reason is really not so complicated: wholesale. Wholesale can cut down the price of cell phones and handphone accessories heavily.

Some tips that you should fellow to purchase cheap cell phone accessories.

Closeout sales for cut-down price and good buys:

It’s no doubt you may have come by a rebate campaign lately at the local store out there on your street. The deductions and bargains are available every now and then. You are sure cash in on these great deals to purchase very cheap accessories for your store. Mobile Phone supplements can go up to 50% price deduction in clearance and closeout sales.

Likewise, there are great deals provided by virtually each and every provincial large or small market keeper. The discounts sales can be really entertaining and may render bundles. For Instance, you could be offered the latest version of certain technical mag with the order of 10 cell phone case . Evidently a technology fanatic will buy the ten leather covers. This is simply one and single example. There are hundreds of thousands of sales and package sales available at street and online stores.

Going online for all of your purchases:

Going online for all of your purchases can save a lot. It is indisputable that internet marketers are a lot more affordable than the brick and mortar shops, irrespective what item they offer. There are a lot of reasons why online wholesale cell phone accessories suppliers are more affordable than brick and mortar stores. The principal reason is because the internet wholesale Cell Phone Accessories suppliers does not need to face up the insurance and rental expenses. These expenses are simply faced up by physical sellers and they get a very little profit right after paying for insurance and rent.

Communication for Your Personality

For the past few years, psychologists have been trying to understand the communication styles that are being adopted by different people worldwide, and they have come to the conclusion that the method of communicating of every individual depends on two factors, namely openness and directness. To choose the best style to express yourself and comprehend others, one should have an understanding about the self. So, let’s move ahead to learn the various methods that will help you to use the verbal and written communication effectively.

Understanding Your Style

To acquire a good command over any language, you must first understand the personal communication style. This requires self-analysis and awareness, which also include how others perceive and understand you. This would help you to employ the effective communication skills in the workplace, as well as in your personal life. Here are four types of personality elements that influence it; an understanding of these traits would help you to assess the self and to choose the most suitable method.


These kinds of people think of themselves to be superior and try to control others by thrusting their decisions on them. They work to achieve the goal at the cost of others and with the sole intention to win anyhow. In this type of personality, an individual tends to boost himself, whereas he derogates others and because of this, people around him feel hurt and humiliated.


These kinds of people, unlike aggressive, allow others to express themselves and contribute equally in decision-making. They drive in a safe mode, i.e., they try to avoid confrontations and are self-denying. They feel helpless and ignored because of lack of attention to them. They, themselves, are responsible for this, as they allow others to meet targets at their own expense.


They acquire some of the traits of both passive and aggressive personality types. They have a very manipulative nature. They pretend to be honest, but are not trustworthy. They even manipulate the situations to win, without giving you a feel of it. They believe that one must fight to earn respect and to be heard.


These kinds of people are very sensitive and care for others. They believe in making their own decisions and dealing with situations through a win-win approach rather than win-lose. They are honest and direct in approach. They give due respect to others and thus, others too reciprocate with the same love, affection, respect, and trust. Their underlying principles are protection of self-respect and rights and respecting others, but this does not mean that they accept the wrong behavior of others.

Various Styles of Communicating

Effective communication in the workplace, as well as in your personal life is of paramount importance. Its absence can lead to misunderstandings and confusions. In order to excel in this world and to have good interpersonal skills, it is essential for you to adopt the most effective style.

Controllers or Directors

They are task oriented and focus on the end result as they are ambitious. They always look at things from a bigger perspective. They speak less and act more, and are always ready to face risks and dangers. To communicate with such people, do not beat around the bush; come straight to the point and prove how your ideas are goal oriented. If you are at the position of a controller, remember that due respect and attention should be given to followers, apart from focusing on a target.

Collaborators or Relaters

They emphasize interpersonal relationships and consider others’ opinions. They always take the consent of their co-workers before moving ahead. However, sometimes, their friendly nature hinders the progress of the work. They do not get along with the change easily; instead, they take some time to adjust. While communicating with the collaborators, make them feel that you are interested and that you can comfortably share your personal experiences.

Analyzers or Thinkers

Their main focus is on the technical details of the task. They analyze the situation logically and not rationally. They prefer to work alone on a problem, and hence take time to generate solution. Alike the collaborators, thinkers also take time to accept the change. Ensure that you avoid indulging in any conflict with them. While dealing with a thinker, you must present each minute detail and take time to explain the things. To assist thinkers to adjust with the change, try to convince them with logical support and arguments.

Socializers or Open

They love meeting new people and enjoy the change and challenges. Their performance excels when working in a team. They are always a source of motivation for others because of the zeal and enthusiasm they show towards their tasks. They love indulging in healthy discussions and brainstorming. The focus should be on the new trends and concepts when interacting with the socializers.

The understanding of these styles of communication would guide you to adopt the most effective one in any sphere of life.

Ways to Overcome Communication Barriers

It is very important to understand and identify the various barriers to effective communication. These include language barriers, due to differences in the language and understanding; interpersonal barriers, wherein the difference or presumption between two people can cause lack of understanding; physical barriers, wherein the presence of a physical barrier like traffic, loud noise etc. can cause interference; emotional barriers, wherein one is unable to pay attention because of being preoccupied emotionally; and cultural barriers wherein the differences in cultures and traditions lead to misunderstandings and differences. It is only when you identify the barriers to effective communication, that you would be able to successfully overcome them.

Overcoming Communication Barriers

It is very important to understand that communication is a two way process wherein the sender and the receiver play an equally important role. Just putting forth the message to the receiver isn’t enough, you must also make sure that the receiver has perceived the information in the same manner as you intended to! Until and unless you are not sure that the correct information in the correct sense has been received by the receiving end, the process of communication is incomplete. Sadly, most of the time, it so happens that the information that we tend to convey is always perceived in a different manner. This lack of effective communication can lead to a lot of misunderstandings and friction within all the parties involved. This is how it can be rectified.

Be a Good Listener
How many times has it happened to you that you were talking to a person and even before you could finish, you were snubbed. Would you even feel like openly talking to that person again who doesn’t even wait for you to finish? Though it is more difficult than said, but listening at times is more important than speaking out. Therefore, if you really want to be a part of a successful communication process, it is important for you to be a good and patient listener. Wait for the other person to finish and put his point across and only then say something ahead.

Be Present, not only Physically, but Mentally As Well!
Effective communication demands your attention and presence, not only physically, but mentally as well. If there are any physical barriers like too much of noise, or too many people or too much of distance, then make sure that you either communicate away from the environment or make sure that you eliminate these hindrances. Speaking of mental barriers, keep your mind fully alert and pay attention to the person you are communicating with. Or else, the person will assume that you understood his point when you have not!

Don’t Presume Beforehand
Presumption, is the biggest barrier to effective communication. After listening to half the information, we tend to presume what the rest of the part would be, which is something that we are NEVER supposed to do! The stereotype approach of taking things for granted can lead to a lot of misunderstandings and confusions. Therefore, never presume while communicating.

Use the Right Channel to Communicate
Using the appropriate channel to communicate is also equally important. I mean, if you have to tell your employees that the company will be giving bonus, calling everyone individually and informing them would be foolish, why not just put it on the noticeboard! Similarly, if you need to appreciate an employee for their contribution towards the organization, then personally commending the employee in front of the team would be better than putting it on the notice board.

Keep it Simple and Easy
The basic element in the process of communication is language, which must be extremely simple and easy, so that there are no loopholes to misinterpret or not understand what you are trying to put across. Try to avoid using jargon or too much of complicated words and sentences. Remember that the basic motive is to put across the message and making sure that people understand it. No one is judging your knowledge or vocabulary, but definitely judging how effective you are when it comes to communicating.

Feedback is Extremely Important
Last but not the least, taking a feedback from the receiving end, just to make sure that they have interpreted the information in the same manner as you intended to is very important! It is only through proper feedback that you can understand how far they have understood, thereby getting a chance to clarify the differences, if any.

They say that many times a simple solution can solve the most complicated problem, I believe this statement stands absolutely true in this case. Just try to incorporate these simple yet effective tips, and you will definitely be able to achieve a smooth and well coordinated environment around you. Communication is very easy, provided to keep it simple and sweet. All the best!